As I mentioned in the previous post, Dimepiece’s Tupac Skateboard
is kind of a big deal, and they arn’t the only brand adopting the skate style trend for this season.
It seems not only are independant street brands taking note of this movement, but also the big designer houses (whom a decade ago would of had a stroke at the prospect of trainers on their catwalk), confirming that we may all be wishing we had taken up those teenage daydreams of being a pro skateboarder to get Ryan Sheckler’s attention (california dreamin’). This season I’m really wishing I was a whizz on wheels, but will settle for hanging a deck on my wall as a more realistic aim.
London department store Selfridges are currently running a 6 week event called 'Board Games'
dedicated to showcasing the world of skate through a ‘high-fashion lens’. The event will include in-store events and dedicated retail space in the flagship which attracts thousands of visitors each day. Most appealing, is the ‘Board Room’, where 50+ sets of limited edition surf and skateboards are on display. These boards have been created as collaborations with high fashion designers such as Rick Owens, Jil Sander, Stella McCartney and Christian Louboutin.
Also, not only is the event to showcase beautiful designs, but also to emerse visitors in the lifestyle. Specialists from Skate companies and designers are opening pop-ups and holding talks to offer tips, advice and create conversation around modern streetwear and sport. This isn’t the first time the world of high fashion and skateboarding have merged, did you know Kate Moss did a collab
with Supreme in 2012? I didn’t either.
Not only is your ticket to the season’s coolest trend through a fancy deck, but you can have your feet firm on the ground with a pair of on trend (and comfortable) sneakers. When Karl Lagerfeld sent his models down the Chanel Spring 2014 Couture catwalk wearing trainers, the classic, sporty shoe was regarded one of the biggest accessory trends for the season. The looks were finished with knee pads, waving the flag for sporty fashionable girls. Unfortunately, we cant all afford kicks handcrafted with the finest tweed, metallic threading, embellishment, python skin, lace and pearls for an eye-watering price. Also, we arn’t all as fortunate to be on Karl’s arm as his free spirited muse, Cara Delevingne.
Luckily though, there are a wealth of stylish designs circulating for the season. A favourite of mine are the Stella McCartney for Adidas Boost 2
shoes. The power of a hot trainer is second to none; when Kanye released his Air Yeezy II collaboration with Nike, they sold out in a matter of minutes. The hype didn’t end there - a pair of the highly sought shoes were listed on ebay the following day bidding at $16million, a crazy inflation from their retail price of $245. A pair of trainers made somebody into a multi millionaire… lets all take a minute to feel sorry we didn’t grab a pair.
Its a trend you can expect to be popping up at all your favourite on trend retailers, ASOS have already coined the style with a collection available on their 'Surf and Skate'
trend guide, oozing southern California’s vibe. I am personally lusting over UNIF’s Braille Backpack
(amongst hundreds of other things) which does the skate style vibe perfectly. As do Sprayground
, who recently did a collaboration with Chris Brown to create a range of camo print, winged backpacks. I love their artistic style seen in this video
shooting their campaign in the desert.
Besides looking to your typical skate brands such as Vans, Element, DC, Cliche, Girl, HUF (etc) check out these brands for a merge of fashion, street and skate.SouldecksMiss KarmaloopO’MightyUnifRollersnakes